With 6+ years of experience in UX/UI and Product Design, I have worked on digital banking products, international web products, and complex user interfaces. I design digital experiences from user flows and information architecture to UI, prototypes, and design systems, combining user needs, business goals, and technical constraints. My background in design, content, and frontend development helps me create clear, scalable, and technically feasible products while communicating effectively with product and engineering teams.
Rethinking and unifying the registration flow on the website, replacing high-friction customer self-segmentation tabs with an automated client routing flow that boosted conversion rate (CR1) by +300%.
Redesign of the Self-Employed homepage based on extensive UX research. Run A/B testing of universal layouts versus dynamic user status filters to optimize client acquisition.
Building the Self-Employed portal from scratch. Designed occupation-specific pages for freelancers, educational guides to reduce tax anxiety, and linked product tools.
Conversion optimization for a promo landing page. Designed targeted user-intent matching variations across ad traffic channels, leading to a conversion rate of 19.20%.
Designed the complete MVP user flow, transaction safety logic, and sea-themed visual UI system for a mobile marketplace connecting boat owners with repair specialists.
A quick directory of live projects, websites, and platforms where I participated as a designer, developer, or content manager.
Redesign and redevelopment of the gaming company portal.
Visit live websiteRedesign and development of the music festival portal.
Visit live websiteDesign of the "Self-Employed" section on alfabank.ru.
Visit live websiteDesign and Tilda development of the dental literature store website.
Visit live websiteDevelopment of the handmade khinkali & syrniki delivery platform.
Visit live websiteInterface design for the non-state pension fund portal.
Visit live websiteDesign and Tilda development of the band's official website.
Visit live websiteDesign and development of the microfinance corporate website.
Visit live websiteTilda development and visual identity for the music festival portal.
Visit live websiteContent integrity management and maintenance across active B2C sections.
Visit live websiteAutomating online shop assets and regular data syncs (CMS Bitrix).
Visit live websiteDesign and creation of the medical laboratory equipment platform.
Visit live websiteRedevelopment and maintenance of the online portal.
Visit live websiteFull visual redesign and development of the corporate website.
Visit live websiteDesign and creation of the medical sales parent platform.
Visit live website